In 'Obviously Awesome,' April Dunford delivers a masterclass on product positioning, drawing from her extensive experience as a startup executive and consultant. This insightful guide demystifies the positioning process, revealing the secrets to making a product resonate with consumers. Dunford emphasizes the importance of understanding a product's unique value—its 'secret sauce'—and effectively communicating it to the right audience. Through engaging anecdotes and practical case studies, the book presents actionable lessons, including the Five Components of Effective Positioning and strategies for tapping into market trends. A must-read for entrepreneurs, marketers, and sales professionals, 'Obviously Awesome' is the essential playbook for standing out in a crowded marketplace and driving product success.