Self Care is a satirical and insightful exploration of the wellness industry and startup culture. It follows Maren Gelb, the COO of a wellness platform called Richual, who stumbles into a public relations disaster when her critical tweet about the President's daughter starts a chain of events that put the company's future at risk. The novel delves into the lives of Richual's staff, from the CEO's dependence on Maren's unwavering loyalty for their next funding round to an employee harboring a company-shaking secret. With themes of feminism, the pursuit of work-life balance, and the duplicity of social media personas, Self Care is as much a commentary on personal well-being as it is on the collective state of our society.